TV advert Notes:

Ben and Jerrys:

Primary: Teenagers and mainly younger people. We know this because of the colours that are being used and by the pictures of the cow on the packaging. For explorers due to the bright colours and the elements of exploring in the advert by the cow opening the suitcase etc.  

Secondary: Adults and the older generation this is because Ben and Jerrys expensive, so the older people would want to get the cheaper option. In terms of demographics this advert would appeal too employed, students and casual workers.