Primary Research
For my primary research I made a questionnaire, this question air was about how being in lockdown has affected people and their use of social media. The questions can vary from the age, occupation, the house hold they come from to how much time they say that they spend on social media. I have linked the survey underneath.
Here is the results I got from the questionnaire;
This is a good way of doing primary research, this is because other people are answering for me and there is a variety of different ages that have taken part in the survey. When the answers to the questions are the same it shows that a lot of people are doing that thing which can also be good for businesses as they will be able to see what most people are doing which can help them when doing advertising they will be able to do questionnaires to see what platform they would be best to promote on. In my case id be able to see hoe long people are on social media, if I wanted to post something to promote my work id be able to know what time people are most active. It also shows me how much lockdown has changed how people live as instead of doing their normal day to day thing they are having to sit at home and talk to people from social media.
Secondary Research
During this year, we studied Unileaver, when doing this we also created our own creation. The thing I chose to change was the Pot Noodle.
In this presentation there is a lot of examples of where I have done some secondary research for example I have had to look up some information about where the pot noodle had started/come from and who made them. I have also spoken about some which comes from Korea so it is from another part of the world and how they are the same just slightly spicier and called a different thing. We know this is secondary research because I have had to google some questions which means I am looking at something someone else has written.
When I was working on my presentation and looking at my Unileaver, I looked at some YouTube videos of some old adverts that have been made about the old products. One of the ones I watched will be linked below. When watching this video I was looking at inspiration and looking to find some techniques to persuade people to try pot noodle and to make the pot noodles look appetizing. This is an example of secondary research because i am looking at someone else's work and I am analyzing it to see what I can use for my project and to make it more interesting for example in the video linked below the way that the person gets lots of energy, even though he's busy the pot noodle takes 2 minutes to make so no matter what someone is doing they are able to have something to eat.
Quantitative Research and Qualitative Research
The links above show that I have done both Quantitative and Qualitative Research, this is because I have asked a number of questions and I have continued to ask people the same to see what question and answers are the same and what are different.
Market & Audience Research
Production Research
With this I was meant to be able to film a video for the pot noodle however the world went into lockdown so I was unable to do some filming outside of the house so I wasn't able to complete any recces, the only video I was able to do was the video above where I was presenting my PowerPoint for pot noodle. The budget for the video was very small because I was sat in my room with the PowerPoint on my laptop and I filmed me talking to the camera on my phone.
If I was able to have completed the documents and if I was able to have filmed an advert for pot noodle all of the sheets and paper work would have been a good example of production research this is because I would have been able to plan the location, I would know hoe much it would cost me to complete the video.
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