old spice

Old Spice advert.

The old spice advert is a old avert that came out in 2011,the primary audience for this is the older generation, in this time the main audience would be for males this is because it is a shaving advert so the product will interest the males more as they have o shave. the secondary audience for this product is the females, this is because they would see the product and then think of their partners, sons brothers or any males in their family. by doing this they will get both sexuality to get interested in this product. This is the opposite to the dove advert that I have recently researched, the one I recently researched was dove and the primary audience for that was women to make themselves feel and look good and help build their confidence. Both adverts have a similar message to each other and that is to use this product to help get more confidence and they are both a beauty product.




Rebranding
The product I am going to rebrand is Surf.

The thing I'm going to start of with rebranding is by changing the logo. when changing the logo I will be planning on putting a surf board under the word with the different shades of blue included in the logo so the water has been included in the logo so it matches with what I'm trying to link it withWith the new logo the primary audience would be middle ages and teenagers this is because typically its the woman that goes shopping for the products, the secondary audience for this product would be the males and the people who are with the people with one that's buying it. The people that surf are currently attracting is middle and older men and women.